Thankfully, Dove Deodorant is here to help all women get summer-ready.
Photos via Ryan Ong
This Summer, Dove wants every women to be more confident with their underarms and enjoy a sun-filled season by using Dove Deodorant. As a digital girl, I observe the activities online and see how people interact with brands’ posts on their different social media pages. I noticed that some posts that talks about underarms have really low engagement. This online activity really made me wonder why people never share or engage with those types of posts. With the #DoveSummerReady event, I then truly understood the reason behind the low engagement.
Dove proves that 84% of women are unhappy with their underarms and 31% of these women have admitted to skipping out on social activities due to underarm shame. It’s really shocking and sad to know this fact. But thankfully, Dove Deodorant is here to help all women get summer-ready. It’s a solution that’s been with many Dove girls for years but all the more that it’s needed for summer. What’s great about Dove Deodorant is that it has ¼ moisturizing cream, which helps underarm skin recover fast from irritation, and darkening caused by hair removal, making the underarm skin whiter and smoother. And to fully reach and share the message to all the women (happy or not happy with their underarms), Dove recently unveiled their newest Dove girls who attested to getting beautiful, whiter underarms with Dove Deodorants. These include blogger and singer, Saab Magalona, singer and musician, Kiana Valenciano, blogger and aspiring fashion designer, Dani Barretto, makeup maven Sabs Hernandez and beauty blogger, Angela Nepomuceno.
And to fully enjoy this most awaited season, Dove is giving all girls a chance to win sleeveless tops, or a trip for three to El Nido, Palawan.
Joining is easy: just purchase a Dove Summer-Ready Box and text DOVE DEO PROMO CODE to 2600.
Winners will be announced weekly through the Dove Philippines Facebook page (facebook.com/doveph).
Dove’s Summer-Ready Box is available in major supermarkets and retail stores nationwide for the price of your regular Dove roll on (P89) or aerosol (P175). The Summer-Ready Box containsyour favorite Dove aerosol or roll on in Original or Ultimate White, along with a FREE summer bag! Dove’s Summer-Ready promo will run until April 20, 2015