SM Ladies’ Fashion Announces Plus Size Model Search Year 2


The country’s destination fashion store kicks off search for the new brand ambassador of women’s plus size department.

Metro Manila –To empower and inspire plus sized Filipinas to look and feel fashionable, The SM Store is launching its Plus Size Model Search Year 2. Along with a one-year modeling contract with SM Ladies’ Fashion, the winner will also win a trip for two to an exciting surprise destination.

The search is part and parcel of SM Ladies’ Fashion’s commitment to helping women of all body types find the perfect outfit for every occasion. SM Ladies’ Fashion encourages women to flaunt their natural shape with chic clothes specially tailored for sexy curves.

According to Bonibelle Siy, Brand Manager of Jus’ Ur Size and Jus’ Jeans, “We want to encourage full-figured women to embrace their bodies and have fun being stylish. Through our Model Search, we can help women take pride in their curves.”


Budding female models aged 16 to 40, at least 5’2” in height, and size 2L to 4L can get their unique participation code by purchasing an item from in-house brands Jus’ Ur Size and Jus’ Jeans. Participants can get application forms and details by visiting the Ladies’ Wear Department of SM Stores nationwide or online at and SM Ladies’ Fashion on Facebook.

SM Ladies’ Fashion Plus Size Model Search 2013 run from April 15 to June 16. The top 8 finalists got a chance to compete for the grand prize and the privilege of being an SM Ladies’ Fashion brand ambassador. Last July 19 the grand prize winner was announced and Barbara Bang was crowned as this year’s SM Ladies Fashion Plus Size Model Winner.

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    July 25, 2013

    Congratulations to the Barbara! Might ask my cousin join year 3! Hehee! =)

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